Prices begin at $13,300 for the Soul base model with a 122-horsepower, 1.6-liter four-cyl – no automatic transmission is offered with the base engine. The other three Soul trim levels — Plus, Exclaim and Sport — come with a 142-horsepower, 2.0-liter four cyl and a choice of the five-speed manual or a four-speed automatic. At its highest price ($18,900) you are still under $20K for the total Sports version with all available options.

Kia has been trying to make a name for itself since the early 2000′s, when cheaper made vehicles were their bread and butter. Since then, with sportier versions of the Rio5 and Spectra5 have garnered positive attention from both reviewers and fans. It looks like with Soul Kia may finally grab some respect from car buyers.