Sharp, eh? I much prefer the look of the Kia Soul to the Scion’s that it’s likely to compete against.

Kia has unveiled a new line of customizable Soul concept cars at the Geneva Auto show. These vehicles are similar to Toyota’s Scion line, offering funky designs to its youth audience. Three different models were unveiled starting with the female oriented Soul Diva.

Kia enters the compact crossover SUV playing field with the Sportage model. The 2008 Sportage comes in three trim levels and has two engines available.

Kia’s distinguished Spectra sedan has a hatchback edition called the Spectra5. This model resembles the Spectra’s SX trim level in terms of performance, but the Spectra5 hatchback has some added flare.

Watch a video of the new Kia concept car at the LAauto show.